20th Annual Mid-Michigan Women’s Expo

The 20th annual Mid-Michigan Women’s Expo was a celebration of women, entrepreneurs and bringing people together. There were over 300 businesses with products catered to women, including healthy eating. One of the businesses at the event was Vitamix, a company that manufactures blenders for restaurants and every day consumers. Every booth at the event showcased their products, ranging from cakes, hair styling tools and jewelry, but Vitamix promoted something bigger. 

“Love hearing stories about how we changed people’s lives, that they’ve gotten healthier, they’ve beat their healthy obstacles etc.,” said Nancy Spruiell, a Vitamix demonstrator. Spruiell said the blender also helps parents get their kids to eat fruits and vegetables. 

“Raising healthier kids, that’s a huge thing these days, especially with the way they make our food these days,” Spruiell said.

Can women fight?

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Women are largest growing group of entrepreneurs

The Capital News Service
LANSING — The largest-growing segment of entrepreneurs in the U.S. is minority women, according to the 2015 State of Women-Owned Business Report, a report commissioned by American Express. While some women may not go through college in search of entrepreneurial success, their changing life experiences or personal influences may shape their decisions later on. LeCathy Burston, director of membership and corporate development at the Great Lakes Women’s Business Enterprise Council in Livonia, said women tend to expand their perceptions based on changing life courses. “What I have found is that women evolve into business,” Burst said. “There are very few women that say, ‘Well when I get out of college I’m going to build a logistical or manufacturing company.’ They evolve into it from husbands, fathers, divorces or job challenges.”
Additionally, Burst said being a second-generation business owner gives women the confidence and wisdom to be entrepreneurs in their own fields.