A new promotion is taking place at the three Starbucks locations on campus, all thanks to just having a first name. Each location will have a chalkboard placed at the register. If your name is written on that board, you get any coffee you’d like, for free! Don’t be too worried if you have a unique name, it is ran through an MSU database system too randomly choose. “All the staff, students, and faculty is all included, so it’s not like we pick the most basic names,” supervisor, Samantha Diamond said.
From retro décor, to old-school records lining the walls, the Groovy Donut shop enters its third year in business while continuing to strengthen customer relations and their reputation for their distinct brand of freshly baked donuts. Groovy Donuts manager Rachel Craner said since being established in 2015, Groovy Donuts has found success through strengthening their relationship with regular customers. “Most of the employees here are from Williamston, which helps with knowing familiar faces that come in,” Craner said. “Our success relies heavily on our regulars. Some come in every week for a dozen donuts, and others come in every morning for a donut and a coffee, but either way we find ways to strengthen those relationships.”
According to Craner, Groovy Donuts finds success through promotions and their ability to produce fresh and unique products.
On Feb. 13, downtown DeWitt will be home to a new craft coffee shop owned by 31-year-old Justin Hartig. “My goal is to kind of change the culture of coffee,” said Hartig, “to kind of put a little edge to the coffee shop scene.”
The Crafted Bean will have a modern atmosphere with a 50’s twist to it. Using vinyl records provided by East Lansing’s “The Record Lounge,” Hartig plans to cover the floor with them to add to the shop’s character. “I had notebooks full of different ideas,” said Hartig.
The rain cloud over Michigan’s economy missed a spot – Holt’s own Coffee Barrel. Located at 2237 Aurelius, the shop caters to connoisseurs and beginners alike, and looks to expand in both hours and staff despite the tough times. “We’ve got a new sign coming in next week,” said Shawn Brenner, co-owner. “We’re going to try the extended hours with the new sign. We need to hire a couple more people.”
Since moving to the new location on Aurelius four years ago, Brenner has established a precedent in terms of quality and customer care, a precedent that has made The Coffee Barrel a signature element of Holt.
“It’s a really nice aroma in downtown Holt when we’re roasting,” Brenner said.