Associated Press sports writer Larry Lage couldn’t stop thinking about freelancers who needed help financially because of layoffs affecting the sports media due to the cancellation of sports during COVID-19. “I went to bed and was thinking about sports journalists who were paid by assignment,” Lage said. “I thought of them the next morning and I literally started to tear up, and I thought, to myself, you know what I’m going to try to do something.”
After COVID-19 began spreading in the U.S., Lage said many freelancers went without payments because they are paid by assignment and there were no assignments due to many sports leagues cancelling. The NBA announced on March 11 that they would suspend the rest of the season after Utah Jazz player Rudy Gobert tested positive for the virus. Then, the NCAA cancelled the March Madness tournament on March 12, and the NHL and MLS suspended their seasons on March 12 as well.