By YANJIE WANG
Capital News Service
LANSING — Because tax incentives for film production recently doubled, Margaret O’Riley of Fenton, new head of the Michigan Film Office, said efforts to promote films and digital projects in the state will be unceasing. The state-funded program reimburses part of the cost of film and digital media projects produced in Michigan. Last year, incentives were cut dramatically from $115 million in 2010 to $25 million. But this year, the office can offer $58 million incentives, which include $50 million for the new fiscal year, plus an additional $8 million rolled over from 2011. “It would be a game changer for Michigan’s film industry,” said Rick Hert, film commissioner at the West Michigan Film Office in Grand Rapids.
EAST LANSING — When Brandon Laventure and his brother, Cameron Laventure, decided on a site to shoot their first feature film, “Apocalypse Theory,” they knew they wouldn’t have to go far. “We wanted to work with locations that we were well-acquainted with,” said Brandon Laventure, writer and producer of “Apocalypse Theory.” “We chose East Lansing as the setting in which we wanted to write it and shoot it because it was a setting we were familiar with. It was great.”
On Feb. 24, the brothers premiered their movie, a college comedy about two brothers coming to terms with the possibility of the world’s imminent end, to students in Michigan State University’s Wells Hall. The movie featured scenes shot at Michigan State’s Mayo Hall and in downtown East Lansing at businesses including Wanderer’s Teahouse, 547 E. Grand River Ave.