American gun company shares are down, but gun sales are up amidst election scares and Black Friday sales. After Donald Trump defeated Hillary Clinton in the 2016 presidential election, popular handgun manufacturer Smith & Wesson saw a 25 percent decrease in their share price in just two days. Similarly, .22 caliber firearm giant, Ruger fell from from a high of $64.40 a share to just $47.50 a share in the same amount of time. This plunge was the result of the end of a period of pre-election uncertainty.
Market instability is common for unpredictable presidential election years.
With the official kick-off of the holiday season happening last week on Black Friday, how is this year stacking up to 2011? With sales, markdowns and deals to be had eat every turn, retailers are pulling out all the stops this year to get shoppers through their doors. “Because it’s such a competitive industry, retailers are offering really sharp price point to get consumers into the store and also to get them online,” said Patricia Huddleston, MSU advertising and retail professor. This year, shoppers are already exceeding sales expectations with Black Friday sales up 13% and Cyber Monday sales up 25% from last year. Meridian Mall had more than 80 stores open at midnight on Black Friday.