Michigan aims to capture Chinese tourist market

Capital News Service
LANSING — The number of Chinese travelers and the amount of money spent per visitor are the highest among all groups of international visitors, according to the U.S. Travel Association. This potential tourism market is capturing the attention of Michigan’s government. For the first time, Gov. Rick Snyder included tourism in the agenda of his recent investment mission to China and touted Michigan’s potential as a destination for international travelers. “China offers Michigan the opportunity to tap into one of the fastest-growing inbound travel markets in the United States,” said Michelle Grinnell, the public relations manager of the Michigan Economic Development Corp. “So Gov. Snyder made tourism and shared cultural and travel promotional opportunities between Michigan and China a key priority on this mission.”
With strong business connections between Michigan and China – business travel accounts for a large portion of international travel to the state – and more than 7,000 Chinese students attending universities in Michigan, there are tremendous opportunities to encourage additional leisure travel to the state by both groups, said Grinnell.