Business & Economy
Women are largest growing group of entrepreneurs
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By STEPHANIE HERNANDEZ McGAVIN
The Capital News Service
LANSING — The largest-growing segment of entrepreneurs in the U.S. is minority women, according to the 2015 State of Women-Owned Business Report, a report commissioned by American Express. While some women may not go through college in search of entrepreneurial success, their changing life experiences or personal influences may shape their decisions later on. LeCathy Burston, director of membership and corporate development at the Great Lakes Women’s Business Enterprise Council in Livonia, said women tend to expand their perceptions based on changing life courses. “What I have found is that women evolve into business,” Burst said. “There are very few women that say, ‘Well when I get out of college I’m going to build a logistical or manufacturing company.’ They evolve into it from husbands, fathers, divorces or job challenges.”
Additionally, Burst said being a second-generation business owner gives women the confidence and wisdom to be entrepreneurs in their own fields.