OTCA uses survey to find who shops in Old Town

By Christine LaRouere
Old Town Lansing Times staff writer

OLD TOWN LANSING — For Charlie Holcomb, he believes a survey presented by the Old Town Commercial Association to determine the demographics that shop at his store, Absolute Gallery, may be a bit easier said than done. “In the past, this may have helped, but at this point, we get people from all over the place,” Holcomb said. The sales associate said their advertising comes from more word of mouth than from OTCA because he thinks OTCA focuses more on their reputation then the businesses. “OTCA in theory promotes Old Town businesses,” Holcomb said. “We find people come here through word of mouth more so than their advertising.”

Louise Gradwohl, executive director of OTCA, said the survey is there to provide businesses a better sense of the kind of people who are making their way to Old Town to target their marketing towards those people.