Keeping money in Old Town: the 4-3-50 program

By Sakiya Duncan
Old Town Lansing Times Staff Reporter

Keeping money within Old Town, shopping locally, supporting local businesses and the community are the goals of the 4-3-50 program in Old Town. The 4-3-50 program is a frequent shopper program in which shoppers who visit three participating businesses and spend up to $50 over the span of four months can turn in a 4-3-50 card to the Old Town Commercial Association when done and be entered into a drawing for a prize, said Austin Ashley, the executive director for the association. This is a way to promote different businesses. If the shopper spends money in one business, it will most likely promote them to visit other businesses nearby, said Ashley. “There are definitely ways that we can continue to improve the program and promote it and make sure that people know about it,” Ashely said.