Promotion plays a vital role in Old Town’s success

By Victoria Bowles

Old Town Lansing staff writer

Promotion plays a vital role in Old Town’s success

OLD TOWN LANSING — The Old Town Organizational Committee met on Monday March 24 and discussed new ways to distribute promotional material. Promotional Material

According to committee members, membership cards and promotional material are important to Old Town because the community does not have a ways to generate income if people stop visiting the town and taking part in the festivals. “We do not have any constant funding sources,” said Louise Gradwohl, the Executive Director of the Old Town Commercial Association. Potential designs for T-shirts and window clings were discussed and debated. Some members expressed the designs be change to promote a different side of Old Town or make the promotional message clearer.