From retro décor, to old-school records lining the walls, the Groovy Donut shop enters its third year in business while continuing to strengthen customer relations and their reputation for their distinct brand of freshly baked donuts. Groovy Donuts manager Rachel Craner said since being established in 2015, Groovy Donuts has found success through strengthening their relationship with regular customers. “Most of the employees here are from Williamston, which helps with knowing familiar faces that come in,” Craner said. “Our success relies heavily on our regulars. Some come in every week for a dozen donuts, and others come in every morning for a donut and a coffee, but either way we find ways to strengthen those relationships.”
According to Craner, Groovy Donuts finds success through promotions and their ability to produce fresh and unique products.