MSU Dairy Store navigates changes, embraces innovation

For generations, the MSU Dairy Store has been a cherished place for the Michigan State University community and its alumni.

“I think everybody in town has come here as a kid and likes to bring their kids here,” Kate Brent, a customer of the MSU Dairy Store for 39 years, said while wiping the pink ice cream stains off her daughter’s face. “It has unique flavors compared to your standard ice cream shop.”

However, the past few years have brought challenges to the business, including a two-year pandemic shutdown that prompted a series of transformations.