It has been over a year since the Looking Glass Brewing Company, located in the heart of DeWitt, opened its doors after some construction delays. Customers say it was worth the wait.
“We have visited since the opening day,” customer Michael Butts said. “The number of visits would be impossible to guess, probably twice per month at least.”
Butts have never been disappointed with the service nor the food and beverage.
The brewery is in a partnership with Big Guys Food to serve food in addition to their handcrafted beers.
“I have only been there once so far, but I really liked it,” customer Crystal Stamper said. “They had a great pineapple hard cider that was house-made and then the burger I got was absolutely amazing.”
The two separate businesses contribute to the brewery’s atmosphere.
“We’re extremely family-friendly,” manager Krux Smith said. “We try to create a nice, comfortable atmosphere while being a brewery.”
The town of DeWitt is known to be an intimate community. It is family-focused, so the brewery wanted to reflect that and be a part of it as well. By including a children’s corner and a game stand, the brewery makes it known that it is open for all ages.
“I’ve been there a dozen times or so,” customer Barney Smith said. “I enjoy the atmosphere and the food is pretty good as well, not to mention the beer rotation.”
Krux said he enjoys interacting with his customers and knows them by name. He has built many relationships and friendships while working at the brewery.
“We have our regulars,” Krux said. “It’s nice to be a part of this community, with it being tight knit, we get to insert ourselves into that and really be a part of the DeWitt family.”
Besides having some beers in other restaurants and bars in other Mid-Michigan on tap for brand recognition, the brewing company doesn’t distribute.
“We really want people to come in here, spend time in here and see what we have to offer,” Krux said.
The brewery hosts special events and parties.
“In addition to our normal menu, we like to do a lot of special days,” Krux said.
The brewery has a Tacos, Games and Craft Beer event every Tuesday. The event consists of its set special chef’s choice taco. Wiener Wednesdays is another event the brewery has. This includes hot dogs, chili cheese dogs, and other special dogs. On Thursdays, they do a special chef’s choice burger, and on the weekends, they like to mix it up with ribs and more.
Due to constructional and equipment delays, the brewery’s original grand opening date got pushed back twice. Originally from the summer to the fall of 2017, then to the March of 2018.
The owners wanted to make sure everything was proper prior to opening.
“In terms of the future,” Krux said. “We’d like to be known a little bit wider.”
As the brewery continues to grow, they want it to be well known not just in the DeWitt community, but also in the surrounding communities as well.