Roses are red, but increased floral sales bring the green

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Al-Lin's Floral & Gifts truck, parked and ready to deliver flowers for the Holiday.

Bradley Merlo

Al-Lin’s Floral & Gifts truck, parked and ready to deliver flowers for the Holiday.

Although they may not have time to stop and smell the roses themselves, local Meridian Township florists are optimistically awaiting this year’s Cupid’s Day sales.

Al Vogl, owner of Al-Lin’s Floral & Gifts in Okemos, MI is one of the many owners preparing for the biggest floral holiday of the year.

“When Valentine’s Day falls on Tuesday or Wednesday it is the biggest challenge a florist can have, because the weekend before is too soon to celebrate it — and the weekend after is too late to celebrate it, so everybody wants to celebrate it the day of,” said Vogl. “Therefore, the only way they really can do it is send flowers to the office or home, or workplace.”

Vogl is preparing for the extra business by bringing on more staff. Other florists in the Okemos and Haslett area, such as Petal & Forrest, owned by Dawn Hall, and B/A Florist have taken advantage of the upcoming holiday in their own unique ways.

Store front of Dawn Hall's, Petal & Forrest Shop

Bradley Merlo

Store front of Dawn Hall’s, Petal & Forrest Shop

“Because we specialize in wedding and event floral, we do not typically adjust our business around Valentine’s Day. This year we are hosting a pop-up Valentine’s Shop and offering three pre-order and cash/carry arrangements. We did the same thing for Mother’s Day the past two years and it was a huge success,” said Hall.

Hall hopes for more sales this February and believes her pop-up valentine’s shop will help, as does store manager for B/A Florist, Victoria Grubb.

“We will be open until 6 p.m. It’s smart to order your flowers days in advance because the line will be out the door,” said Grubb.

Valentine’s Day poses another challenge to florists as more individuals choose to order flowers online. Al-Lin’s Floral & Gifts and Petal & Forrest offer ordering on their websites. The owners of both stores expect to do over 50 percent of their business online this year.

“This is the first time I have tried an online ordering system for Valentine’s Day so I have no comparisons. But definitely more women than men visit my website and all social media sites,” said Hall.

Vogl has also seen his business grow via the internet over time. Both Owners are optimistically awaiting a busy Cupid’s Day sales rush this February.



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