Danes use graphic ad of Trump to drive message of U.S. election impact

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By Shruti Saripalli and Ziyan Long

A googly eyed Donald Trump rolls around the streets of Copenhagen, urging Americans living in Denmark to vote. This image of the Republican presidential candidate on a public bus in the Danish capital by the Socialist People’s Party makes it very clear who they want Americans to vote for, says The Local, a digital English language news service with local editions in seven European countries.

The story goes on to say that although funny, the image on the bus is to create awareness among voters, “Remember to vote, it has consequences.” Adweek of Denmark also carried a story that reinforced the importance of voting. More than 8,000 Americans live in Denmark. The Adweek story quoted a Socialist Party official as saying that although the Trump bus advertisement was done with a sense of humor, “we actually do take the U.S. election very seriously. It has a huge impact on us all, even in tiny Denmark.”

A different story by The Copenhagen Post, the only English language newspaper published in Denmark, did a story on the effect the U.S general election could have on trade and business in Denmark. The story used trade data to show that export of Danish goods to the United States accounts for 9.5 percent of total Danish exports worldwide. A company executive quoted in the story said whoever was elected the next president of the United States could affect the Danish people who do business with the U.S.

A trade group, the Confederation of Danish Industries, echoed the impact that an isolationist posture by the next U.S. administration could have on Danish and global trade. Much of the coverage in the Danish English language press during October focused on the negative impact of what a Trump presidency could mean for Denmark.

Mathsilde Husted, a Danish undergraduate major in civil engineering at Michigan State University said Danish language newspaper coverage of the US election has been extensive.

Husted said she was surprised to find out that voter participation in U.S. elections is typically low. She said every college -ge American should go out and vote “to bring about the change they want to see in this election.” The interest Europeans have in the U.S. election was echoed by a visiting exchange scholar from Italy, Irene Coletta of the Food Science and Human Nutrition Department at MSU.

She said that Italian media covered the U.S. presidential elections extensively. She said she hopes every American “understands the consequences of a Trump presidency and elects its first ever female president.”

(Additional reporting by Folu Ogundimu.)

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