Promotion plays a vital role in Old Town’s success

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By Victoria Bowles

Old Town Lansing staff writer

Promotion plays a vital role in Old Town’s success

OLD TOWN LANSING — The Old Town Organizational Committee met on Monday March 24 and discussed new ways to distribute promotional material.

Old Town Organizational Committee Meeting. Old Town Commercial Association Executive Director Louise Gradwohl, Chairperson Jamie Schriner-Hooper and member Brittney Hoszkiw. (photo by Victoria Bowles)

Old Town Organizational Committee Meeting. Old Town Commercial Association Executive Director Louise Gradwohl, Chairperson Jamie Schriner-Hooper and member Brittney Hoszkiw. (photo by Victoria Bowles)

Promotional Material

According to committee members, membership cards and promotional material are important to Old Town because the community does not have a ways to generate income if people stop visiting the town and taking part in the festivals.

“We do not have any constant funding sources,” said Louise Gradwohl, the Executive Director of the Old Town Commercial Association.

Potential designs for T-shirts and window clings were discussed and debated. Some members expressed the designs be change to promote a different side of Old Town or make the promotional message clearer.

“They [T-shirts] need to convey that we are artistic and edgy,” said Meegan Holland, an organizational committee member.

Meegan Holland, member of the Old Town Organizational Committee. (Photo by Victoria Bowles)

Meegan Holland, member of the Old Town Organizational Committee. (Photo by Victoria Bowles)

Attracting Business

Another way the Old Town Commercial Association tries to keep visitors coming back is by selling individual membership cards that allow you to receive discounts at certain local business.

Individuals can buy discount cards, and the stores dictate what type of discount they will offer, Gradwohl said.

Signs and window clings inform costumers of what businesses offer discounts and what ones are members of the Old Town Commercial Association was also discussed.

“Businesses that aren’t accepting discount should still get a clings saying that they are members of the Old Town Commercial Association,” said Jamie Schriner-Hooper chairperson of the Old Town Organizational Committee. “We could also use a smaller cling so we did not have to replace it every year.”

The membership card correlates with the discount, so it’s a marking piece for the discount, said Brittney Hoszkiw, an Organizational Committee member.

“I think it’s a good idea to keep it [the discount clings] matching the cards,” Hoszkiw said.

Contact Reporter Victoria Bowles, bowlesvi@msu.edu, (810) 429- 1079

 

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