By Katy Barth
Love is in the air and Lansing Township businesses are reaping benefits.
James Erevia, general manager of Bravo! Cucine Itailana, said he’s excited that Valentine’s Day is on a Thursday.
Erevia said there will be an increase in sales all around, especially on appetizers, desserts and wine or cocktails. Based on previous years, Erevia said two people will spend more on Valentine’s Day than four people would spend on an average Thursday.
“Oh yeah … Thursday is like icing on the cake,” Erevia said. “Friday and Saturday can take care of themselves.”
He also said people won’t stay as long because they usually have a movie date planned for after dinner.
“…Plus Die Hard is coming out,” Erevia said while laughing to himself.
The reservation list is booked from 4 p.m. until 10 p.m., however, walk-ins are still welcomed.
People are expected to spend the most they have in six years on Valentine’s Day gifts for their loved ones, according to the National Retail Federation. The group estimates that the average amount spent per consumer is $130.97 for 2013. The lowest was $102.50 in 2009. In the past seven years, including 2013, the average amount spent has not fallen below $100.
Kroger near Eastwood mall is seeing an increase in sales, said Lauren Turner, a member of the management team.
Kroger’s floral department tends to experience a substantial increase in sales two days before Valentine’s Day and the day after, Turner said.
“The day after because of the people that have to make up that they forgot that Valentine’s Day was the day before,” Turner said.
Turner said merchandise such as candies, Dove chocolates or boxes of chocolates and cards are the biggest sellers, to the store’s holiday statistics reports. The boxes of chocolates and candies sell out regularly every year.
It’s one of the busiest times of the year for florists at Rick Anthony’s Floral Shoppe, said Owner Randi’Kay Anthony. The shop hires more employees to keep up with orders.
Randi’Kay said most people order online, but those who aren’t as familiar with technology either stop in or order over the phone.
“It’s more like an interview process when you take an order,” Anthony said.
Florists ask questions like:
- Who are the flowers for?
- What colors would you like in your arrangement?
- What accent flowers would you like to fill the empty spaces?
- What occasion are the flowers for?
By talking through the details the florists are more prepared to make an arrangement meets the customer’s expectations. This is one of the ways they keep their business “a customer friendly environment,” Anthony said.