American gun company shares are down, but gun sales are up amidst election scares and Black Friday sales. After Donald Trump defeated Hillary Clinton in the 2016 presidential election, popular handgun manufacturer Smith & Wesson saw a 25 percent decrease in their share price in just two days. Similarly, .22 caliber firearm giant, Ruger fell from from a high of $64.40 a share to just $47.50 a share in the same amount of time. This plunge was the result of the end of a period of pre-election uncertainty.
Market instability is common for unpredictable presidential election years.