Both major parties would do well to listen to Voto Latino CEO María Teresa Kumar.
In interviews with Politico’s Tara Palmeri, Kumar has explained the complexity of this increasingly powerful “sleeping giant” voting bloc.
Many of the misconceptions that Kumar and Voto Latino try to dispel came up in “100 Questions and Answers About Hispanics and Latinos.”
These are some of the key points:
* These 32 million vote-eligible people are increasingly English speakers.
* While immigration is important, health-care issues are ahead of that.
* This is a young demographic, sharing characteristics with other non-Hispanic people in Generation Z, and they are often the linchpins linking families to the community.
Probably Kumar’s key takeaway is that Hispanic and Latino people have a low propensity for voting. She blames this in part on candidates not reaching out and engaging them.
The size of this group of eligible voters will be much larger in 2024. Its power is likely to grow simply for its size. If that brings out the candidates, the 2024 campaign could have a much different feel than 2020.