TRAVERSE CITY, Mich. — Looking around Traverse City it’s hard not to notice the large quantity of stores looking for more employees in this northwest Michigan beach town. Diane Kimmel, who taught general business at Northwestern Michigan College, says “summer is Traverse City’s tourism time, so early summer and spring are big times for hiring. Traverse City Area Public Schools is one of the biggest employers and so is Munson (hospital). If you think about those two places, the public schools have to hire during the summer and the hospital is pretty much ongoing.”
Kimmel says the most successful way for Traverse City businesses to reach a larger audience of potential employees is by either newspaper ads or employment websites: “If you’re a local person you probably know about the email that comes out every week or every day called The Ticker.