Independent businesses are the hidden jewels of small downtown areas. While some believe large cities attract more customers and benefits, small business owners in DeWitt beg to differ. Bill Sermak, barber and owner of Family Barber Shop in DeWitt, said the largest advantage of owning a business in a small town is loyalty. “It’s the number one thing. People just want to only come to you,” said Sermak.
Michigan’s cold temperatures and blistering winds are impacting more than just college students’ commute to classes this winter. Classified by the store’s owner Beth Herendeen as the “Modern Day General Store,” DeWitt’s own Twiggies saw a decline in business this Valentine’s Day. Normally a bustling day of business for the floral and retail design shop, Herendeen saw the timing of this February 14 inhibited many potential buyers from making use of Twiggies services. Along with the holiday falling on a weekend, frigid temperatures made selling flowers hard. “Numbers were down quite a bit from last year,” said Herendeen.