‘We Are Tourism’ drives Williamsburg’s economy

WILLIAMSBURG, VA—With a constant stream of visitors, students, residents and retirees mingling amongst the living history implanted in Williamsburg, one does not have to think twice about how the city makes their money. Colonial Williamsburg and William and Mary are the two big institutions in the city itself with other events including Williamsburg Live, Ampersand International Arts Festival, Grand Illumination and more big events like these that are large drivers of tourism in the City of Williamsburg, said Joanna Skrabala, tourism development director. 

“The best answer for [how tourism affects the local economy] and the simplest answer is tax dollars,” said Skrabala. “We are tourism.”

Sammy Pietrinferno

“Because tourism is such a big part of the community, we have a massive amount of jobs that are a part of the tourism industry,” said Skrabala. 

According to the Economic Development Department of the City of Williamsburg, “the majority of the 700 business establishments within the City either fall into the retail trade or accommodation/food services category, which cater to the 6-8 million annual area visitors.”

“We are neighbors to William and Mary so [the school] keeps us pretty steady throughout the year,” said Kelly Williams, front of house manager at DoG Street Pub. “… those short weekends during the holidays where it kind of quiets out gives us a moment to actually breathe because once school goes into full effect and the weekends and the weather gets even better…fall really just opens right up.”

DoG Street Pub located on the corner of Duke of Gloucester Street and South Henry Street in Downtown Williamsburg.The restaurant embraces the city’s culture of living history as it operates in an old 1900’s bank.

Could saint candidate be a miracle for UP tourism?

By CARL STODDARD
Capital News Service
LANSING — On a hill overlooking U.S. 41, between L’Anse and Baraga is the towering statue of a man who could become a saint. Frederic Baraga, Michigan’s famous “Snowshoe Priest,” traveled the Great Lakes region in the 1800s spreading the Gospel. He later became the first bishop of the Roman Catholic Diocese of Marquette. Today efforts are underway to determine if his many works make him worthy of sainthood. The process could take years.

Should tourism support environmental protection?

By KELLY vanFRANKHUYZEN
Capital News Service
LANSING — It’s too early to know if national and international attention on Flint’s municipal water crisis may tarnish the Great Lakes region’s image of pure water. But there is a tie between the perceived quality of water and its value, experts say. “I hope that the tourist industry gives back funding for protection and remediation,” said Joan Rose, Homer Nowlin Endowed Chair of Water Research at Michigan State University. That’s a worldwide approach “we have to do in the future,” she said. For example, there should be a tie between tourism and Peru’s challenges with sewage treatment and water reclamation at Machu Picchu.

Branding Manistee to lure tourists, businesses

By AMELIA HAVANEC
Capital News Service
LANSING – Creating a community’s brand is more than a logo and a few billboards along the highway. An effective branding strategy promotes recognition and can also unite community residents. “Some people have an impression in their minds of what a city sort of is, and by branding you develop this image and have some control over what that image is going to be,” said Suzeanne Benet, Seidman Marketing Department chair at Grand Valley State University. In the case of Manistee, the area is picturesque, according to Kathryn Kenny, executive director of the Manistee County Visitors Bureau. “Our tagline is ‘naturally more,’” Kenny said.

Branding Traverse City to lure tourists, businesses

By AMELIA HAVANEC
Capital News Service
LANSING – Creating a community’s brand is more than a logo and a few billboards along the highway. An effective branding strategy promotes recognition and can also unite community residents. “Some people have an impression in their minds of what a city sort of is, and by branding you develop this image and have some control over what that image is going to be,” said Suzeanne Benet, Seidman Marketing Department chair at Grand Valley State University. In the case of Traverse City, the area is designated as one of the “most beautiful places in America” by Good Morning America. But there’s more beyond the dunes.