The Spirit Halloween in Okemos takes over the empty Younkers department store in Meridian Mall from late August to early November, providing local residents like Robin Garrett and her family an opportunity to find costumes for her neighborhood’s socially-distanced trick-or-treating. Despite the curtailed Halloween plan, Garrett’s daughters were excited about the costumes they bought at Spirit Halloween. “I like it, the girls like it,” Garrett said. “We always go there, you’ll find us looking around.”
Spirit Halloween sets up in Meridian Mall as a temporary store each year. Photo by Kamryn Romano
In an article by the National Retail Federation, Spirit Halloween CEO Steven Silverstein said that even though Halloween looks different this year, a majority of the 1,300 stores nationwide are still open.
Spirit Halloween has received criticism for its business model, and some wonder how they’ve survived this long.
By Grant Essenmacher
Lansing Township News Staff Reporter
With just under five square miles of land, Lansing Township has only 8,126 residents according to the 2010 U.S Census. The residential areas of the township have become obsolete and big business chains have moved in. The contrast between large commercial shopping areas and the smaller, less developed residential areas of Lansing Township is stark. Many chain businesses have relocated to the township, while apartment complexes and smaller neighborhoods have become more popular. Jason Mullen, a Lansing Township resident and frequent shopper at Eastwood Towne Center, has noticed the difference between the two.
Michigan’s small businesses rely on recent changes in legislative measures and consumer trends to survive. The state government’s new focus on growing businesses from within is key to the success of local businesses in Michigan. Small Business Association of Michigan (SBAM) President and CEO Rob Fowler said that the state government administration’s move toward economic gardening or, growing businesses within Michigan instead of looking for business elsewhere, is key to job creation in Michigan. “People tend to think that job creation only happens when there’s a big company in town,” he said. After SBAM promoted economic gardening to Gov. Rick Snyder, it was included in his state of the state address in January as part of his plan to improve Michigan.