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Spartan Newsroom (https://news.jrn.msu.edu/tag/spirit-halloween/)

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Spirit Halloween

Coronavirus

Shoppers like spirit behind Spirit Halloween at the Meridian Mall

By Kamryn Romano, Journalism student | November 1, 2020

A temporary store for a spooky season

The Spirit Halloween in Okemos takes over the empty Younkers department store in Meridian Mall from late August to early November, providing local residents like Robin Garrett and her family an opportunity to find costumes for her neighborhood’s socially-distanced trick-or-treating. Despite the curtailed Halloween plan, Garrett’s daughters were excited about the costumes they bought at Spirit Halloween. “I like it, the girls like it,” Garrett said. “We always go there, you’ll find us looking around.”

Spirit Halloween sets up in Meridian Mall as a temporary store each year. Photo by Kamryn Romano

In an article by the National Retail Federation, Spirit Halloween CEO Steven Silverstein said that even though Halloween looks different this year, a majority of the 1,300 stores nationwide are still open. 

Spirit Halloween has received criticism for its business model, and some wonder how they’ve survived this long.

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News and information from the Michigan State University School of Journalism. Content is produced by MSU students under the guidance of journalism faculty.

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