A temporary store for a spooky season
The Spirit Halloween in Okemos takes over the empty Younkers department store in Meridian Mall from late August to early November, providing local residents like Robin Garrett and her family an opportunity to find costumes for her neighborhood’s socially-distanced trick-or-treating. Despite the curtailed Halloween plan, Garrett’s daughters were excited about the costumes they bought at Spirit Halloween. “I like it, the girls like it,” Garrett said. “We always go there, you’ll find us looking around.”
Spirit Halloween sets up in Meridian Mall as a temporary store each year. Photo by Kamryn Romano
In an article by the National Retail Federation, Spirit Halloween CEO Steven Silverstein said that even though Halloween looks different this year, a majority of the 1,300 stores nationwide are still open.
Spirit Halloween has received criticism for its business model, and some wonder how they’ve survived this long.