During the Colonial Era, a pineapple was a sign of wealth and welcoming. People would display a pineapple on their dinner table to impress their friends while sea captains would display a pineapple in their front yard when they returned home from sea. This was a subtle way to inform their family and friends that they have returned home safely and are ready for visitors. John McAuliffe and his wife were inspired by the sign of the pineapple during the Colonial Era that they named their business after it. Although Sign of the Pineapple in Williamston doesn’t have a pineapple on display outside its store, it welcomes visitors seven days a week. John McAuliffe said he enjoys managing Sign of the Pineapple because he enjoys talking to people.