By YANJIE WANG
Capital News Service
LANSING — Because tax incentives for film production recently doubled, Margaret O’Riley of Fenton, new head of the Michigan Film Office, said efforts to promote films and digital projects in the state will be unceasing. The state-funded program reimburses part of the cost of film and digital media projects produced in Michigan. Last year, incentives were cut dramatically from $115 million in 2010 to $25 million. But this year, the office can offer $58 million incentives, which include $50 million for the new fiscal year, plus an additional $8 million rolled over from 2011. “It would be a game changer for Michigan’s film industry,” said Rick Hert, film commissioner at the West Michigan Film Office in Grand Rapids.