Branding Manistee to lure tourists, businesses

Capital News Service
LANSING – Creating a community’s brand is more than a logo and a few billboards along the highway. An effective branding strategy promotes recognition and can also unite community residents. “Some people have an impression in their minds of what a city sort of is, and by branding you develop this image and have some control over what that image is going to be,” said Suzeanne Benet, Seidman Marketing Department chair at Grand Valley State University. In the case of Manistee, the area is picturesque, according to Kathryn Kenny, executive director of the Manistee County Visitors Bureau. “Our tagline is ‘naturally more,’” Kenny said.

Power plant near Manistee prepares for new mercury rules

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Capital News Service
LANSING — New state mercury regulations that take effect in 2015 will bring changes at the T.E.S. Filer City power station near Manistee. According to Teresa Cooper of the Department of Environmental Quality (DEQ), if the plant doesn’t reduce mercury emissions by 90 percent of its 1999 baseline levels, it will have three ways to meet the new requirements. It can reduce emissions to about an ounce per gigawatt-hour of electricity, which is enough to power one million 100-watt light bulbs for an hour, reduce its sulfur and nitrogen oxide emissions or find ways to reduce mercury emissions in the community. The plant could qualify for the final option only if it emits less than 9 pounds of mercury per year. Dan Bishop, the public information officer for CMS Energy in Jackson, said the company is still figuring out how to comply with the new regulations.