M22: More than just a highway; it represents Northern Michigan’s way of life

TRAVERSE CITY, Mich. — M22 is no longer just a 116.7-mile state highway that runs through Northern Michigan. The highway’s route marker is now a brand showing the pride that many people (both citizens and tourists alike) hold for Northern Michigan. A company going by the same name printed its first shirt in 2004, opened it’s first store in 2007, and now has over 40 employees between it’s two locations. Nick Madrick, the chief operating officer of M22, says, “In 2004 we had about two stock-keeping units and now we have over 200 in our line.