Bigger Isn’t Always Better: The Benefits of Owning an Independent Business

By Danielle Duggan
Clinton County Chatter

Independent businesses are the hidden jewels of small downtown areas. While some believe large cities attract more customers and benefits, small business owners in DeWitt beg to differ. Bill Sermak, barber and owner of Family Barber Shop in DeWitt, said the largest advantage of owning a business in a small town is loyalty. “It’s the number one thing. People just want to only come to you,” said Sermak.