Large Billboard to be Converted to Digital

Oversized billboard will stay, but size will be reduced. By Frank Sorise
Grand Ledge Gazette

The large Adam’s Outdoor Advertising located on M-43 in Grand Ledge will be converted to a smaller, digital billboard as part of the Walgreens project. The billboard is right near the new Tim Horton’s restaurant and faces eastbound traffic on M-43.  The Grand Ledge Planning Commission originally wanted the sign removed completely for safety reasons as the physical size of the sign was distracting to drivers. “Unfortunately the legal agreement Adam’s Outdoor Advertising had negotiated with a prior owner of the property made removal of the sign almost impossible,” said Grand Ledge Mayor Kalmin Smith. “Removal of the sign would put the entire (Walgreens) construction project at risk.”

Jerry Platte, the Lansing region representative for Adam’s Outdoor Advertising said he appreciates the city’s continued cooperation throughout this conversion process.