Valentine’s Day shopping promotes Old Town

By Kasey Worst
Old Town Lansing Times staff writer

OLD TOWN LANSING – Special promotions around Valentine’s Day helped to bring new business to Old Town. The Chocolate Walk
Louise Gradwohl, executive director of the Old Town Commercial Association, said a new event called the Chocolate Walk brought a new group of people to Old Town the Wednesday before Valentine’s Day. Gradwohl said participants bought tickets and exchanged them for a punch card and a box for chocolates from the Old Town Commercial Association. They took these boxes to 18 different places in Old Town and collected a chocolate from each one. Gradwohl said the OTCA had intended to sell 175 tickets to the event.