Business & Economy
Small businesses find new way to sell to China
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By JON GASKELL
Capital News Service
LANSING — McKeon Products Inc. is looking to double its exports over the next two years, and with help from a new Michigan Economic Development Corp. (MEDC) program, the Warren-based manufacturer of Mack’s earplugs has taken a big step towards that goal. “We’re very excited to be entering the Chinese market,” said Jennifer True, international sales director for McKeon. “I personally was receiving emails from people in China looking to get hold of our product.”
Now a pallet of Mack’s earplugs has arrived in Shanghai in preparation for sale to a market of 1.3 billion potential customers. McKeon is one of the first Michigan companies to participate in a new MEDC partnership with Ohio-based Export Now that aims to help Michigan small businesses gain access to China’s consumer market.