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Opinion: Is the dog barking?
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According to the studies of the Center for Innovation and Sustainability in Local Media from de University of Carolina, a lot of local newspaper has closed in the US since 2004. It is not news to anyone that the media are having a world crisis because the economic model that sustained them is no longer profitable. For a long long time, publicity was the great support of the media, which paid to put their advertising in media such as the newspaper, since it was the only way to reach the masses. With the arrival of the internet and social networks, that is over and advertising no longer depends on the media. On the other hand, when the media moved to the internet, they did it for free and people got used to having unpaid information.