Three Michigan State graduates have come together to create the Money Pickle app.
This app assists individuals who need affordable financial advice. “Last year I worked for a financial advisory firm and noticed that the majority of clients were older couples, and mostly upper-class individuals. This got me thinking about my friends and other recent college graduates who can’t necessarily afford a financial adviser. I asked myself, how can we serve this severely underserved group of people?” CEO and Co-founder Brenton Thurman said.
With their background of finance, business, economics, entrepreneurship and innovation from their time at MSU, the three decided to brainstorm a way to close this gap.
“When we were still at Michigan State, we would talk about eventually starting our own business, and running a company together from the ground up,” said co-founder Nick Young. “The Money Pickle idea sparked, and we have been running with it ever since.”
For $1.50 a minute, users can chat with financial professionals, or “Pickle Pros.” These professionals are available to advise with no future relationship required, and the choice to remain anonymous.
“We have about a dozen Pickle Pros right now who are all experienced financial advisers, and are the ones taking calls on the app,” said co-founder Colin Hendrickson said.