El DIF is located on Adolfo López Mateos street, in San Ignacio Cerro Gordo.

Community center el DIF makes a difference in Mexican town

SAN IGNACIO CERRO GORDO, JALISCO MÉXICO – Luz Maria Gonzalez Jimenez, a stay-at-home mom, receives physical therapy at the rehabilitation center at el DIF. The National System for Integral Family Development, or DIF, is a Mexican public institution of social assistance that focuses on strengthening and developing the welfare of the Mexican families. It is in charge of providing food to the people in need, along with other resources. 

“I had surgery in my spine, and they have given me therapies that have really helped me,” Gonzalez said. 

She comes Monday-Friday for about one hour daily. Gonzalez found out about the services through her neighbor who would also come and has now recovered. Gonzalez is not from San Ignacio Cerro Gordo, but is from La Capilla De Guadalupe, about a 15-minute drive from the town. 

“Doctor Rodrigo has been the one helping me, and the therapists are very professional and kindhearted people.

Jose Nieves Arámbula Gutiérrez, the town’s announcer is from SICG.

In Mexican town, a local resident announces the news – from his car

SAN IGNACIO CERRO GORDO, JALISCO, MEXICO – In the mountain region of Jalisco, resources are very limited. While many other towns and municipalities get their local news from TV stations or radio, here in this community it is very different. Jose Nieves Arámbula Gutiérrez, best known as “Nieves,” drives a red Ford Fusion with speakers, cruising through town to announce what is happening from sports to publicity.

This is Benjamin’s abarrotes store in San Ignacio Cerro Gordo, Jalisco, Mexico.

In a Mexican town, a small business owner struggles to make ends meet

SAN IGNACIO CERRO GORDO, JALISCO, MEXICO – Benjamin Muñoz Moreno owns one of the many “abarrotes” stores in San Ignacio Cerro Gordo. In Spanish, abarrotes means groceries. In his small store he sells fruits, vegetables, bread, milk, cheese, chips, and more. His products come from local suppliers around the region and “fruterias” in the town. With the pandemic, he is facing many challenges to keep his business running.