Being on social media is about more than “beating” faces and “fleeking” hairstyles for MSU students who are building their beauty businesses.
It’s also a chance to connect directly with customers by helping them feel beautiful.
“A few women have reached out to me and told me how they admire how I am slowly starting my business and that it is motivating for them,” said makeup artist Devinnia Moore, a journalism senior at Michigan State.
“I use social media to promote my creativity. I post makeup videos that I make myself along with pictures of my clients,” Moore said. “By me posting pictures and videos through my social media, that allows me to get more followers that are interested in doing makeup and influences others to enhance natural beauty instead of looking totally different.”
Social media’s visual platforms, including Instagram and YouTube, provide a useful outlet for hairdressers and makeup artists to show clients and potential customers what they can do via tutorials and photos.
Followers also are to to connect directly beauty consultants for help or to book appointments.
“When I think of influence on social media, I think of my hair page, which not only showcases what I can do, but quotes that I use to keep going,” said Laurielle Martin, an English junior at Michigan State University. “I also offer tips of encouragement and help to other people.”