“Seventy-five percent of the money raised stays local and the other 25 percent of it goes to nationals for research,” said Alicia Brink, the community events coordinator of Susan G. Komen in Michigan. “We help men and women get mammograms that can’t afford it and are uninsured, so that’s always nice.”
The event was held at the Radisson Hotel in downtown Lansing. Doors opened at 4:30 p.m. for general admission and the event went on until 7 p.m. Tickets were $12 when bought in advance and $16 at the door. A portion of ticket sales benefited the Susan G. Komen foundation. Susan’s sister, Nancy, formed the foundation after Susan died of breast cancer in 1982.
Dessert Wars began in October 2014 with the help of Jennifer Taylor, the live events manager of Townsquare Media Lansing. The purpose of the event is for local businesses to compete for prizes and awards while incorporating pink into their desserts to bring awareness to the fight against breast cancer. Townsquare Media of Lansing hosts other events to raise money for the foundation.
“Last year we raised $6,834 for the Komen foundation,” Taylor said, “We are hoping to be right around that $6,000 mark again this year.”
Awards included: the Pioneer Award, which was given to the company that used the most Michigan products in its dessert; the Judges Choice Award, given to the company that won a blind taste test; the People’s Choice Award, for the most paper ballot votes; and the Pink Table Award, for the company who best incorporated pink into its table design. Pete Counseller, owner of Glazed and Confused, an urban bakery, won the Pink Table Award and the People’s Choice Award this year.
“Last year was our first year and what was really cool about last year was that we had only been open about two and a half months and so it was really just about trying to get out and meet people and promote not only our business but at the same time, do something that was for a good cause,” said Counseller.