by Melissa Delekta- Grand Ledge Gazette Reporter
GRAND LEDGE- On Feb. 24 the Grand Ledge city council held a committee of the whole meeting to discuss a new logo that the city commissioned through Ciesa Design.
Beginning the Project
On Jan. 28, 2013 a resolution was passed to develop a brand and logo for the City of Grand Ledge. According to the meeting minutes from Jan. 28, Keith Mulder moved to have it passed with Rick Lantz seconding to adopt the resolution. It was then passed with unanimous vote.
City Administrator, Jon Bayless, said that about a dozen firms developed a proposal for the city to choose between, and in the end Ciesa, who is based out of Lansing, won the bid.
“They [Ciesa] have put in a lot of time and energy, which I think is note worthy,” Bayless said.
Creating the Brand
A committee formed of both city council and community members that worked with Ciesa to develop a logo and brand, which would represent the city.
John Donohoe, account manager of Ciesa Design, said that developing a brand “is a matter of teasing it out.”
“You have to look into what the organization is, and how they want to portray themselves,” Donohoe said. “If you present yourself in such a way that is inauthentic then people would come here and be disappointed.”
The committee and Ciesa went through many versions of the logo and found that pairing down to one icon to use in the logo challenging
“We struggled with what to pick as the single icon of Grand Ledge,” council member, Rick Lantz said. “We were trying to convey too much in one logo and it became busy.”
The committee decided that the ledges of Grand Ledge was the thing they wanted to highlight in the design.
“It is a single unique quality that no other community has,” Lantz said.
The ledges are an outcropping of sedimentary rock on the banks of the Grand River. Grand Ledge Climbing offers rock climbing and other activities.
Finalizing the Design
The committee spent a lot of time tweaking the design of the logo.
“We could work on this for 10 years,” Bayless said.
Finally they came up with a design that the committee unanimously liked.
“What we started out with totally evolved,” special committee member, Marilyn Smith said. “It was a long process. I had no idea what would go into something like this.”
When Smith saw their latest design, though, she was sold.
“We did not come to a consensus on any of the others,” Smith said. “But when I saw this one I immediately thought, ‘this is it.'”
The vote on the logo by the city council will take place at their next meeting on Mar. 10, 2014.
For questions, concerns, or comments contact Melissa Delekta at firstname.lastname@example.org