Old Town Chocolate Walk a success

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By Jasmin Rojo
Old Town Lansing staff writer

chocolate walk

A location sign of the Chocolate Walk event is presented outside the Cravings Gourmet Popcorn store. (Photo credit to Louise Gradwohl)

OLD TOWN LANSING- A new event surpasses expectations and succeeds in welcoming newcomers to its businesses.

The event

The Old Town Chocolate Walk was held last Wednesday, February 12, from 5 p.m. to 8 p.m. A Valentine’s Day fundraiser, the Chocolate Walk included businesses found on Turner Street and Grand River Avenue that encouraged people to attend.


Old Town Chocolate Walk flyer. (Photo credit to Louise Gradwohl)

The Old Town Commercial Association’s executive director Louise Gradwohl said flyers of the event were posted around Old Town in hope’s that it would interest people to attend. Those who purchased a ticket were given a box to fill with chocolates, a punch card and a map of the businesses involved.

“18 different businesses were involved and with 175 spots, tickets were purchased for 10 dollars each,” said Gradwohl. “Businesses would purchase chocolates for the 175 spots and pass out to those who attended.”

Business to business

A sold out event, businesses were prepared as individuals arrived Wednesday evening. For Cravings Gourmet Popcorn, a store devoted to different popcorn flavors, its business had a great turnout.

“It was a pretty good crowd,” said Chad Jordan, creator of Cravings Gourmet Popcorn. “It exposed the community to Old Town and a lot of people came.”

The Head Room Salon also had a great crowd and gave out more than just chocolates to those who appeared.

“We gave out chocolates as well as our business cards with sampling hair products,” said Brandi Aleshire, employee at The Head Room Salon. “It helped address our business to others out there.”

For the Old Town General Store, the Chocolate Walk was combined with their monthly wine tasting. Manager of the Old Town General Store Laura Millikan said the wine tasting event was a great contribution to the Old Town Chocolate Walk that also attracted newcomers to its store.

“Many came to the stores that are not from the area,” said Millikan. “Anytime you can draw people to the area it’s a good event.”

Old Town Chocolate Walk is expected to expand next year.

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Signs of different businesses are placed along Old Town. This sign is on North Washington. This pointed people where to go during the event. (Photo credit to Jasmin Rojo)

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Another sign of different businesses is placed along Grand River Avenue. This sign helped guide those who attended the event. (Photo credit to Jasmin Rojo)


To contact reporter Jasmin Rojo call: (224) 595-2854 or email: rojojasm@msu.edu

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