By Mayara Sanches
Grand Ledge Gazette Reporter
GRAND LEDGE — Members of the Grand Ledge city council debated that the new logo made by Ciesa Design might be too busy, and others say it depicts the city very well.
The task of designing a new logo has been in process since Jan. 28, 2013, but the council has yet to approve the new logo. Many different choices emerged and changes were made to it along the way, but the committee divides between simplicity and showing Grand Ledge as it is.
“In my mind, we need to use ‘City of Grand Ledge’ in letterhead to be official,” said Rick Lantz, Ward 2 Council member.
Ciesa Design Representer John Donohoe said the goal of a logo is to be authentic to whatever it represents and show the reality of the organization.
“It gets people to really think about their city and how they want to be represented outside of their city limits,” Donohoe said.
The logo — which cannot yet be revealed — contains the words “Grand Ledge” and the famous ledges of the city, but the members who have seen it, like Ward 2 Council member Chris Bartholomew, said people from the outside might not know what the symbol shows.
“People who don’t know and who aren’t from here won’t know what (the ledges) are,” he said. “Only people who live here know.”
Besides what Bartholomew said, Tom Sowle, Ward 3 Council member, said that when people finally pass through or go to Grand Ledge, they will match the logo with the ledges.
“People will think ‘we’ve been to Grand ledge, we’ve seen the ledges,’” Sowle said.
A problem that Grand Ledge Mayor Kalmin Smith saw — even though he said he approved this logo, and would only make minor changes — was that the logo could be too busy, but is reaching a neutral level, where there is not too much or too little on it.
“When we’re trying to put trees, ledges and a river all in one it never seems to be simple enough,” Smith said. “The company is trying to associate us with a simple logo … It’s working with our department to make sure we integrate (our opinions) as much as possible.”
Most council members praised the simplicity of the logo designed. Donohoe emphasized this and said that it should have clean lines.
“The logo has to look good on a billboard and on a business card,” he said.
Looking good and polished is a must when designing a logo, said Donohoe, but added that the logo should not change the image of the organization.
“A potential bad thing would be the pitfall of going down the path of trying to present yourself as something you’re not,” Donohoe said.
Grand Ledge resident Lynne MacDowell, who was on the committee that put the logo together, said making a logo for an organization will cause much more controversy than any other topic or issue.
“The old logo was great for its time, but some of the things on it don’t even exist anymore,” MacDowell said. “The new logo fits more with the overall idea of the city — not what it used to be but what it is now and what we hope it will continue to be.”
Regardless of what it looks like now, Keith Mulder, a Ward 1 Council member, said changes need to be made and that the council could decide with certainty at Monday’s meeting.
“What’s in my mind and what I see might not be what I’ll see on the board (next time),” Mulder said.
Contact Reporter Mayara Sanches (248) 464-2993 or firstname.lastname@example.org