East Lansing hosts second annual “Girls’ Day Out”

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By Alyssa Girardi
Entirely East Lansing staff writer

The adage says girls just want to have fun, and East Lansing businesses are giving them a place to do so.

The East Lansing Downtown Management Board has teamed up with local sponsors to put on a “Girls’ Day Out,” on April 13 — a day filled with fashion, food and sales in the downtown area.

“‘Girls’ Day Out’ is an event for women to experience what East Lansing has to offer,” said Michelle Gross, owner of Jeanologie, 303 M.A.C. Ave., and member of the management board. “It’s just a fun way to bring the community downtown.”

The day will kick off with a fashion show at 2:30 p.m. at the East Lansing Marriott at University Place, 300 M.A.C. Ave., where participating businesses will showcase looks on three models who will descend into the lobby on the  escalator. Gross said about 20 local retailers will display fashions.

From there, attendees can walk around downtown with their programs and stop by any of the 38 participating businesses offering deals from 20 percent off to wine tastings.

“We’re specially opened after (5 p.m.) for this event,” Brooke Erwin, Douglas J Aveda, 331 E. Grand River Ave., guest service key-holder said. “It’s kind of special for the individuals to feel more pampered.”

The idea for “Girls’ Day Out” was presented to the Downtown Management Board after an East Lansing councilmember caught word of a similar event in Rochester, Mich. He presented the idea to the board, and it went ahead with it.

Last year, the event was called “Girls’ Night Out,” and although the name is different, the ideas behind the events are very similar.

Siham Baladi, owner of Silver and Beyond, 333 Albert Ave., and treasurer for the management board, said last year was a huge success, but expects this year to be more successful because the hosts have had a year of trial-and-error.

For some retailers, it’s about giving back to the community.

“We believe that the community gives back to us so much that we need to pull aside some time for the community,” Erwin said.

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