LANSING, MI- Tucked away on a little secluded road off of St. Joe Highway lies a string of businesses.
Lentz Court, a road mostly separate from residential areas, offers many small businesses that do not rely on customer traffic to succeed.
Most of the businesses don’t need a heavy traffic location for the type of work they do, said Steve Monroe, owner of Monroe Screen Printing on Lentz Court. His T-shirt design shop also employs web designers for any need,Monroe said. Most of the work for the company comes from other businesses throughout Lansing and nearby areas that need T-shirts printed, so advertising is not something that is necessary.
Other businesses on Lentz Court join Monroe in not needing a steady flow of customers.
Amerivend Services has been serving the greater Lansing area for almost 40 years. It offers vending machines at a wide variety of businesses, according to Amerivend’s website. Amerivend is independent, so it can give the customer exactly what products they want, not having to remain loyal to a certain brand. They go to the customer and meet their vending needs.
Boling Janitorial Service, Inc. has enjoyed success at its location on Lentz Court, offering basic janitorial services as well as construction cleanup for its customers, said Tammy Thompson, office manager at Boling Janitorial Service, Inc. Its 25-year tenure on Lentz Court has worked out because they don’t need a high-traffic area like some businesses do, said Thompson.
“Customers don’t come to us, we go to them,” Thompson said.
TBM Landscaping and Snow Removal, like Boling, goes to the customer. It offers year-round services for whatever landscaping needs may arise, according to owner Jim Hamilton.
A few businesses, however, bring some customers to the road.
The Rising Star Studio of Dance opened in 1989 and is still going strong, thanks to a staff dedicated to dance, according to owner Lori Arendsen. The studio is open to teaching anyone older than 15 months how to dance. Once a year, in the spring, students have the opportunity to be involved in a professionally run recital.
Westside Car Care provides maintenance for cars. Whether foreign or domestic, if the vehicle is less than a ton, the shop will service it, said owner Troy Sika.
Sika opened the business 30 years ago, right after finishing high school. Although the business lies at the dead end side of the street, business hasn’t been affected too much and is going great, said Sika.