By Zach Smith
Holt Journal staff writer
At Champions Sports Bar and Grill, 2440 Cedar St., Holt, owner Nick Fata can’t wait for March every year.
He said that business always bumps up during the month due to basketball on television.
“Everyone jumps on the bandwagon,” he said.
Fata said that sales increase about 20 percent during the month.
He added that he sells more food than alcohol during the month.
He said that it starts with the Big Ten tournament and continues all the way through the National Championship.
Fata said that people come in for more than just the NCAA tournament.
He said that fans follow the women’s NCAA tournament and the National Invitational Tournament. He said that people tend to root for the Big Ten in all the tournaments.
Fata said there were are many fans of the University of Michigan that come to the bar. After the team’s first-round loss to Ohio University, he said that mood of the bar was not so good and the fans couldn’t find the doors quickly enough.
After the Michigan State loss to Louisville, he said the mood was much better because he thought MSU overachieved and the fans were happy just to see the team excel as it did.
Sarah Hall is a server and bartender and has worked at Champions for more than a year.
She said that she makes about $100 more per night during the tournament.
She said her favorite part is the people, who normally bring in friends during the month.
Hall said that she normally sells more beer on weekdays and more liquor on the weekends.
“The only time that’s as much fun this is the Super Bowl,” she said.