Lansing Township’s Use of Social Media… or Lack Thereof

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It’s no surprise that the realm of social media is taking over the world, one step at a time. Companies, businesses, magazines, social causes are all turning to Facebook and Twitter to help get their message across. Not only that, but to also stay in touch with the younger crowd, a crowd that is growing up on these tools.

Many cities are hopping on board of the social media train, as well. It’s an even easier way for residents to stay connected and up-to-date on all the latest happenings around the city, from events to news.

Sadly, however, Lansing Township is basically non-existent in the social media world. It isn’t the biggest area, necessarily, so perhaps it has been written off as unimportant. Maybe nobody on any city committee or in the government has time to organize and maintain a Facebook or Twitter account. Or perhaps nobody is well-versed in that area.

Since the township website is pretty outdated and not all that user-friendly, social media would be a great option for them. Not only would it help notify residents of happenings, but it has the potential to keep younger residents informed. Knowing what is going on in your own city should be a pretty important priority. Once a Facebook page and/or Twitter account is/are established, the township website could feature widgets on the homepage, encouraging people to “like” the Facebook page or “follow” their Twitter account. It would be an excellent way to stay connected, and further connect residents in a way that has yet to be done.

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