RURAL PUBLIC HEALTH. Public health agencies and their employee in rural areas have been facing lower public trust in their work since the COVID-19 pandemic. We talk to the Michigan Association for Local Public Health, the district director whose agency covers Arenac, Clare, Gladwin, Isabella, Osceola and Roscommon counties, and the former health officer for Ingham and Kalamazoo counties. Public health departments in the UP and Northern Lower Peninsula are funding TV and social media campaigns that portray their staff as everyday members of the community. Includes Ottawa County reference. By Alex Walters. FOR CLARE, GLADWIN, BIG RAPIDS, MARQUETTE, CADILLAC, BAY MILLS, IRON MOUNTAIN, SAULT STE. MARIE, ST. IGNACE, LANSING CITY PULSE PETOSKEY, HARBOR SPRINGS, TRAVERSE CITY, LEELANAU, GREENVILLE, CHEBOYGAN, LUDINGTON, HOLLAND, WKTV, MONTMORENCY, ALCONA, ALPENA AND ALL POINTS.