St. Germain is a carollinneur at the Beaumont Tower at Michigan State University.

Q&A: Matt St. Germain spreads positivity

Matt St. Germain strives to bring some positivity into this world and others’ news feeds

St. Germain is a master’s student at Michigan State University. He makes it a priority to inspire and influence others. Spartan Newsroom: Please tell us a little bit about yourself, your background, interests and goals?

York Project uses social media to target specific demographics for their clothing lines. They also post hip and trendy photos to appeal to their customers.

Social media is changing how businesses market to customers

Think about how many times you go Facebook a day. It happens so frequently that sometimes we don’t even realize we log on or click on the app. “Let’s face it. When we wake up, the first thing we usually do is check our Facebook,” said Jomer B. Gregorio, who runs a startup digital marketing business and is a professional Internet marketer in the Philippines. “No matter who you are or what you do, social media is a part of your life whether you realize it or not.”

That fundamental change to people’s routines is driving big changes in how companies market themselves to consumers. Digital technologies — and the massive amount of data social media services and websites collect about their users — now allow companies to target potential customers based on their demographics, including location, income, age and occupation.

English junior Laurielle Martin works with a hair client. Martin uses social media to promote her business.

Students use social media to build beauty business

Being on social media is about more than “beating” faces and “fleeking” hairstyles for MSU students who are building their beauty businesses. It’s also a chance to connect directly with customers by helping them feel beautiful. “A few women have reached out to me and told me how they admire how I am slowly starting my business and that it is motivating for them,” said makeup artist Devinnia Moore, a journalism senior at Michigan State. “I use social media to promote my creativity. I post makeup videos that I make myself along with pictures of my clients,” Moore said.