The year is 2010. A young man, age 12, walks into the local liquor store on Detroit’s west side and buys 20 boxes of Mike and Ike candy. To the cashier this may look like a kid with an insatiable sweet tooth on his way to school, but to Andrei Nichols, this purchase would prove to be the root of his entrepreneurial future. “My very first business venture was in seventh grade when I started selling Mike and Ikes and Now and Laters, two for $1,” Nichols said. “I did that for a week and made $50 and said ‘I could get used to this.’ And after that I really started to like business.”
Nichols then began to ask his father, who is an entrepreneur, questions about how to start a business; the ins and outs of the business world.