Old Town’s Promotions Committee advertizes, does marketing campaigns and host special events to help bring in more business and investors.
Making a Difference
The Promotions Committee meets on the first Tuesday of every month to discuss creative ways to promote businesses in Old Town and have fun activities that visitors will want to participate in.
Louise Gradwohl, the executive director, looks over this committee because she is in charge of community development.
“The Promotions Committee is basically Old Town’s public relations,” said Gradwohl. “They make sure flyers are sent out and each event is publicized to the maximum, which is very important because the better they publicize and event, the more participants we have.”
However, the Promotions Committee does not just help promote events in Old Town, but also help promote Old Town itself.
The committee works hard to make sure Old Town is a competitor with the other towns and cities in the Lansing area.
The last time the Promotions Committee met was Nov. 5, where they discussed the First Fridays, MLive and Wharton Center Team Up. Here businesses and residents in the Lansing area are in a contest called “Where’s Mama Mia?” The participants go to businesses in Old Town to find clues in hope to win tickets to the Nov. 15 performance of Mama Mia.
Kelsey Schweibert, a member of the Promotions Committee, says they have to keep the clues interesting and fun so people want to come back.
“The clues are set into businesses that make what Old Town is today, and we have to make sure everyone is having a good time with good clues so people want to stick around for the whole thing and not bail,” said Schweibert.
This event started Nov.1 and goes through Nov. 11. Another event the Promotions Committee is working on The Compassionate Feast: where participants pack food boxes for families at or below the poverty line. On average they end up feed close to 800 people.
If you would like to get involved in Old Town’s Promotions Committee, contact the OTCA office at 517-485-4283.