By Jalen J. Smith
Entirely East Lansing
At a joint meeting of the City Council and School Board in City Manager, George Lahanas unveiled a new tri-fold pamphlet as one of the many collaborative marketing tools being used between the city and the school board.
East Lansing City Mayor Nathan Triplett discussing the new marketing efforts at the city council meeting.
This campaign, which includes a pamphlet, a monthly newsletter communication packages for new city residents and a intergovernmental committee are all being done to promote the city and bring in families and tourists.
“The school board is directly intertwined with the city.”Our success is in part to their success,” Lahanas said. “We always try to support the school board in everything they do.”
The new marketing plan is a revamp of an old city marketing plan with some refinements to appeal to a younger audience. The plan, designed by the city’s communications department, was created in part to help in gaining an increase in younger student enrollment for the school district as well as bringing more businesses to the city. This plan also includes the return of the city’s monthly newsletter, The Dialogue. New East Lansing residents are also given a communication packet when buying a new home in the city. This packet includes important city information and resources and is delivered by the city’s public works department.
“We are seeing relatively good growth and stability in our city businesses and I only expect it to get better in the next five years,” Lahanas also said.
The marketing plan, in addition to promoting the school board, features areas such as outdoor recreation, community events, cost of living and university community.
“Part of the goals of this marketing plan, I think, is to promote our university life. We want the college students who live in our community to become involved and attend our meetings. I think that would be really cool,” said Marie Wicks, city clerk. “I am an East Lansing local, I moved away for years and came back to the city years ago so my stepson could go to East Lansing’s high school, one of the best around.”
The marketing plan promotes the city as having, “big city amenities, small-town charm.” School Board Vice-President Nathaniel Lake said during the meeting, “it is always great when the city and school board work together to better reach the community,” Lake also said.
All of the marketing efforts are to be displayed and used to promote the city in all city buildings in the coming weeks.
The cover of the city’s new pamphlet, one of the many new marketing tools for the city.