Focusing on differences rather than similarities backfired

New Hampshire Business Review details how an effort at a warehouse in California to foster inclusiveness tripped up Target because it dwelt on differences, rather than similarities.

The article contrasts that with New Hampshire’s Stonyfield Farms, which used shared interpretations of images to transcend language barriers and be on the same page.

There are good cultural competence lessons for businesses in the article.

About Joe Grimm

Joe Grimm has been visiting editor in residence in the Michigan State University School of Journalism since 2008. He teaches courses in reporting, editing, career branding and is editor of a series of books called Bias Busters.
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